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A free, Mailchimp account can be used to run automatic newsletter updates to subscribers with recent blog posts. Follow the directions below to get started. 

Step-by-step guide

  1. Contact COLI for help. 
    1. We want to know how many Mailchimp users are on campus to make a case for a campus-wide Mailchimp account. 
    2. We can hep you in this process if you get stuck.
  2. Create a free Mailchimp account on
    1. It is recommended that you use a department email and password so that the account is not tied to any one person.
  3. Creating a subscriber list.

    1. Navigate to the Lists page.
    2. Click Create List
    3. Click the Create List button from the options that appear. 
    4. Fill out the List details with your information or your client's information and preferences. 
    5. When you're finished, click Save.
    6. You'll see a confirmation page to indicate that your list was created, with a set of links to your next steps. 
    7. Your next step depends on whether you have an existing set of subscribers.

      1. If you do, then you're ready to import your subscribers to the list. To do this in MailChimp, click Import subscribers on the confirmation page.

      2. If you don't have any subscribers yet, the next step is to build a signup form that allows people to opt into your list. To do this in MailChimp, click setup a signup form on the confirmation page.

    8. We recommend that you add your own email to your lists so that you can see when your emails send. 
    9. You may also wish to create a list with just your email or the emails of those in your office just for test purposes. 
  4. Create an RSS email campaign that pulls emails automatically from your Canisius blog. 
    1. Navigate to the Campaigns page in your account.
    2. Click the drop-down menu next to the Create Campaign button and choose  RSS campaign
      Select RSS-Driven Campaign
    3. On the RSS Feed and Send Timing step, enter your feed's URL in the RSS Feed URLfield and choose when you'd like your RSS Campaign to send. When you're done, click Next.
      1. To find your feed URL, add 'feed' at the end of your blog link- such as "" or "". The page, viewable in a browser, should be filled with code.
      2. Send Daily
        When you schedule your RSS Campaign to send daily, you'll choose the time of day you want it to send, and use the days-of-the-week checkboxes to control the days you want to send on.  
        Send Weekly
        When you schedule your RSS Campaign to send weekly, you choose the day of the week and time of day you want to send on. 
        Send Monthly 
        When you schedule your RSS Campaign to send monthly, you choose which day of the month you want to send on and the time of day you want to send. We don't recommend sending on the 29th, 30th, or 31st, since some months don't contain those dates. Instead, choose last day of the month from the drop-down menu. 

        Feed and Send Timing

      3. Choose the list or list segment you want to send to, and click Next.

      4. On the Setup step, fill in the details for your campaign and choose your tracking options, and click Next.
        Note all of these spaces can be personalized, so take good care to do so.

      5. On the Templates step, choose the RSS template from the available options. Click Next.

      6. On the Design step, use RSS content blocks pre-loaded with RSS merge tags to customize the look and feel of your campaign. RSS merge tags are special tags that pull information from your feed into your email campaigns and tell the system what to look for when checking the feed. If these tags are missing, the emails deliver without any content.
        1. Take time to customize each part of the email. By hovering over each section, you can click on the edit (pencil) icon. 
        2. Then click Custom under RSS Style to change the font colors on sections with text. 
      7. Click Next to move on to the Confirm step and review the Pre-Delivery Checklist for your campaign and click Resolve to navigate to any found issues. Click Edit to return to a section and make additional changes. 
        RSS-driven campaign Confirm step

        Use the Preview and Test drop-down menu to preview your campaign and send test emails.

      8. Click Start RSS to send your RSS Campaign based on the schedule you chose, or click the drop-down arrow and select Send Now and start RSS campaign to immediately send a campaign and trigger the schedule.

        Send Now or Start RSS Campaign

      9. In the Confirm RSS Start modal, click Start Campaign or Send & Start Campaign to confirm and start sending. 

      10. For more info, click here: