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Social Media Explained

FacebookPost stories, news and events. Prompt people to 'like' and share posts.
TwitterTweet current and upcoming info, in 140 characters. Use hashtags to give content a theme. Prompt people to 'retweet'.
PinterestCreate boards of pictures and graphics. Prompt people to 'repin'.
InstagramPost pictures and add filters to make them look cool. Post short videos. Prompt people to comment on and like pictures.
LinkedInPost about professional topics. Ask professional questions. Prompt people to like and share posts.
FoursquareCreate a space that people can check in to. Promote updates about the space. Offer specials.
YouTubePost short video interviews with grads and faculty members. Post clips teaching related points in just 3 minutes.
SpotifyCreate a playlist for your program.
WordpressBlog about the program. Have current students, faculty and staff blog.
Google+Post stories, news and events. Prompt people to 'like' and share posts.

Social Media Tools How-To

Facebook.com


"Social Utility"

  • Create a page for your program, office, or class.
  • Post events, news, photos, and videos.
    • Updates up to a paragraph long,
    • 'Tag' others/businesses on posts to feature them.
  • Focus on design: choose a cover photo and icon, update the cover photo regularly.
    • Use the 'pin' feature to keep a post steady at the top of the timeline,
    • Highlight a post to make it full width,
    • Create custom tabs and icons.
    • Create a custom URL (Facebook.com/program).
  • Post regularly and consistently.
  • Invite current students/alumni to post.
  • Give a 'virtual tour' via photos.
  • Give subscribers lots of school pride (colors, Griffin, etc.).
  • Give subscribers digital goods such as screensavers, ecards, and backgrounds.
  • Ask students to check-in.

Twitter.com


"Microblogging Platform"

  • Create an account for your program, office, or class.
  • Tweet up to 140 characters.
  • Carry on or monitor conversations via 'hashtags' (you can join existing or make them up: #CanisiusEdTech).
  • 'Retweet' or 'reply' to tweets.
  • Speak to others by including their 'handle' in a tweet (i.e. @canisiusedtech).
  • Privately speak to other via 'direct message' (i.e. D canisiusedtech).
  • Engage followers by asking questions.
  • Take part in 'Twitter chats' (via hashtag, https://www.insidehighered.com/twitter_directory).
  • Answer questions about program-related topics.
  • Tweet regularly and consistently.
  • Share news, job info, and conference commentary pertaining to your field.
  • Hold discussions about a topic via your hashtag.
Linkedin.com

"Connecting and Sharing Professionally"

  • Create a group for your program, office, or class.
  • Group posts and conversations around your particular topic.
  • Create a group under the name of your program or 'host' a topic on behalf of your program.
  • Answer question sin the questions area.
  • Use links regularly.
  • Post photos and graphics.
  • Ask graduates to host discussions.
  • Connect with current students and graduates.
  • Share jobs, events, and current information about your field.
Plus.google.com
(Google+)

"Casually Broadcasting to a Unique Crowd"

  • Create a page for your program, office, or class.
  • Post events, news, photos, and videos.
    • Updates up to a paragraph long,
    • 'Tag' others/businesses on posts to feature them.
  • Focus on design: choose a cover photo and icon, update the cover photo regularly.
  • Use links and post photos regularly.
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